Writer, teacher, innovator
Tom Asacker (pron. ACE-ACKER) specializes in helping people see the world and their work differently. His job is to study the marketplace, figure out what makes leading brands and top performers successful, and pass those ideas along to clients in ways that they can immediately apply and use. He has been teaching and inspiring organizations and entrepreneurs for over 20 years with his unique educational offerings and his one-of-a-kind keynote presentations.
World-class companies including Procter & Gamble, UPS, and G.E. have called on Tom to shake up their people, fill them with ideas and charge them with inspiration.
“Wicked smart, timely and thought-provoking. I went to school on Tom’s ideas.” — Jeff Taylor, founder, Monster.com
Often described as a catalyst for change and strategist for success, and acclaimed for his no-nonsense style, Tom is the author of The Business of Belief, Opportunity Screams, A Little Less Conversation and A Clear Eye for Branding, groundbreaking books that redefine business and communication for the new age of abundance. His first book, Sandbox Wisdom, a heartwarming story about a CEO’s search for meaning and success in the world of business and work, was a international business bestseller.
A sought-after speaker, Tom has lectured on innovation, strategic communication, the customer experience, and marketplace trends to corporate, association, and university audiences around the world. As an independent business consultant, he’s advised start-up ventures, NPOs, and Fortune 500 companies on innovation, emerging trends and strategic brand development and communication.
Asacker brings a breadth of business development, marketing, management and operational expertise from prior management posts at G.E., as well as from his entrepreneurial experience as owner of an electronics manufacturer and co-founder and President of a high-tech medical device company.
He is a recipient of the George Land Innovator of the Year Award; he holds medical patents and product design awards; and he is recognized by Inc. Magazine, MIT, and the Young Entrepreneurs’ Organization as a past member of their “Birthing of Giants” entrepreneurial executive leadership program.
Tom holds degrees in Economics and Business Management, and lives in the great Northeast.
Tom has worked as a confidential adviser to executives and entrepreneurs in a broad range of industries, including advertising and public relations, media, financial services, education and publishing, consumer products, medical devices, healthcare services, telecommunications, software services, and charitable organizations.
He is intense and curious, and his focus and commitment are extreme. He wants to know what’s going on inside people, where the rational combines with the emotional to produce the unexpected. He uses these insights to help organizations maximize their efforts and make their intentions a reality.
His goal is to transform his years of experience and study into insightful forms of communication and education, so that individuals and organizations around the world can gain new perspectives on engaging their people, creating belief with their audiences, and growing value and profitability.
He shares his passion and accomplishes his goal through his writing, speaking, and advisory and educational services:
- Writing – Five highly acclaimed books, and published extensively in the areas of strategic communication, change management, innovation, marketing and strategy
- Keynote presentations and Master of Ceremonies at industry events and corporate meetings
- Presentations at client conferences and management retreats
- Strategic insight sessions with corporate management in the US and abroad
- Custom advisory services and executive training focused on growth and innovation, value creation, and behavioral change
- Media appearances on local and nationally syndicated radio, Internet and television programs