Your business is change.

Have you noticed the rapidly increasing number of philosophers interpreting the world of business and work?
Many are responding to the enthusiastic adoption of the Internet and the Social Web.
Others to the economic downturn.
Don’t let the intensifying level of noise confuse you.
Marx said “the philosophers have only interpreted the world in various ways; the point, however, is to change it.”
The philosophers will continue to ruminate.
The number of business books, blogs, and tweets will continue to grow.
The answers are not in there.
They’re hidden in plain sight in the real lives of your customers and your people.
William Blake wrote, “I must create a system or be enslaved by another man’s. I will not reason and compare: my business is to create.” 
So is yours.
Stop reasoning.
Start creating!
“But,” you’re thinking. “People don’t like change.”
That sure sounds right, doesn’t it?
“The only people who like change are wet babies.”
It’s funny, but it’s not true.
I’ve been saying and writing for years that people don’t fear change.
What they really fear is the unknown.
That’s why most organizations seem to be paralyzed right now.
Their people are having a really tough time envisioning the future.
So instead of strengthening their future positions through innovation, they’re simply working longer and harder at what they already know.
At what “works.”
Human beings have built in, unconscious aversions towards risk and divestiture.
We want to choose the safest option.
And we don’t want to lose what we already have (like our position, status and lifestyle).
So the key to getting people to accept, and even embrace, creative ideas is to inspire them.
Don’t try to “prove” your case for change.
Their unconscious minds will resist logical attempts at persuasion.
Instead, paint a clear, compelling picture of the future.
Show them the meaning in their work.
And give them the resources and autonomy to achieve it.
People desperately want to make a difference.
They want to be part of a supportive, trusting environment.
But more than anything, they want to succeed.
So when you return to the office on Monday, get back to the vital work of change.
And get growing again.
Because progress is the ultimate motivator.