You are a case study.

Case studies are real-world examples of organizational failure and success.
Many business schools employ the case method teaching approach.
All that’s required is a significant business issue.
Enough information about the situation to make a reasoned decision.
And no stated conclusions.
Sound familiar?
You are likely facing a significant issue.
You’re awash in information.
And no one can give you “the” answer.
Not to mention the fact that you will likely succeed or fail in fairly short order.
The days of zombie businesses, the living dead, are coming to an end.
Blue oceans are rapidly turning purple.
As fast-moving, technology-enabled firms attack everything that moves.
From retail and media to charities, healthcare and financial services.
Show me a business or nonprofit model that “works.”
And I’ll show you someone trying to make it work better.
For a particular subset of that model’s customers.
You probably won’t notice it happening.
Your slow decline won’t feel like “disruption.”
Just ask the dominant companies in the Fortune 500.
Half of which have either gone bankrupt, been acquired or ceased to exist since the turn of the century.
They are now case studies.
And so are you.
One waiting to be written.
Only one question remains.
Will it have an “up” ending, like Apple?
Or a “down” ending, like Atari?