Think about it.

Think of a number between 1 and 10.
Multiply that number by 2.
(Stick with me).
Take that new number and add 8.
Divide that number by 2.
Subtract your original number.
Got it?
Great, now find the corresponding letter in the alphabet.
For example, if your number is 1 the letter is A.
2 is B, 3 is C, and so on.
Now think of a country that begins with that letter.
I’ll wait.
Okay, take the second letter of that country and think of an animal that begins with that letter.
Think of the color of that animal.
Now think about that country, the animal and its color.
There are no grey elephants in Denmark.
Wasn’t that fun?
It was designed to appeal to your biases.
The way your mind perceives, retrieves information and makes judgments.
If you think long and hard enough, you’ll figure it out.
But why take the time?
It was just some kind of trick.
There are many more important matters to attend to.
The same is true of our daily decisions.
We don’t really take the time to think about most of them.
To figure out if they’re the optimal decisions.
Yes, we have a subtle feeling that we’re being manipulated.
But why take the time?
It’s just peanut butter, deodorant, bottled water, gum, etc.
But just imagine.
If everyone fully considered every single purchase decision.
And rewarded the companies that best reflected their values.
Of fairness, inclusiveness, sustainability.
It would change the world.
Think about it.