One person, two opinions.

A new study, “Countering antivaccination attitudes,” makes a common argument.
Highlighting factual information can change people’s attitudes.
The researchers used information provided by the CDC.
To make people appreciate the consequences of failing to vaccinate their children.
And that information changed people’s attitudes towards vaccination.
I believe it.
People’s attitudes can change after consuming information.
Because their thinking mind was, temporarily, persuaded.
So what?
“Cognitive” attitudes do not predict behavior.
It’s the “affective and conative” components of attitude that move us.
Our feelings, and the way those feelings influence our behavior.
And our behavior, and how that behavior influences our feelings.
It’s strange, isn’t it?
One person, two opinions.
Someone can think one thing (one opinion), yet do something different (another opinion).
But it’s only strange if you subscribe to the myth of rationality.
That a person’s behavior is, or should be, consistent with his or her attitudes.
Instead, subscribe to Mark Twain’s astute insight.
“When we remember we are all mad, the mysteries disappear and life stands explained.”
Can you accept people’s madness?
If so, you’ll be a much happier person.
Can you use people’s madness to help them improve their lives?
If so, you’ll also be a successful one.