Gurus and their how-tos.

Do you buy into the profuse advice peddled over the Internet?
The “how-tos” from the “gurus.”
Covering everything from relationships and productivity.
To health, happiness, and hacking your way to success.
Most of it is benign monotony.
Age-old wisdom stockpiled, reassembled and polished by clever communicators.
Like a chop shop that makes and sells custom motorcycles from the stolen parts.
Uniquely painted with F-bombs, heartfelt stories, and personal frailties.
And obsessively measured to inform the next “creation.”
I typically just shake my head and sigh.
Hoping that no one I know gets sucked in.
To their self-admiring marketing machines.
But every once in a while, mindfulness fails me.
Because the guidance is that godawful.
Like this new millennium author meme:
“You are the average of the five people you spend the most time with.”
Or, in other words, be with people you’d like to be.
If you want to be successful, hang around successful people.
If you want to be a rich executive, hang around rich executives.
Don’t spend time with lowly workers or ignorant customers, like Sam Walton did.
If you want to be a famous writer, hang around famous writers.
Don’t box, hunt enemy submarines, or work as an ambulance driver for the Red Cross, like Ernest Hemingway.
If you want to be a career politician, hang around career politicians.
Don’t lead young men in the defense of your country, like Dwight Eisenhower or JFK.
If you want to be a priest or nun, hang around priests and nuns.
Don’t live among the poor and dying, like Mother Teresa.
Please don’t confuse the world as it is.
With the world as it’s described by the so-called gurus.
There’s a vast difference between the two.
Because every one of them is running like mad after success.
And they have no idea what it is.

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