Masterclass

“Your mind opening Masterclass inspired us to think and act differently.”

—Gina Gourley, NA Marketing Capability Manager, Procter & Gamble

Two realities have redefined the nature of influence in today’s modern marketplace. First, our choices have increased exponentially (trite but true, think cable TV). Every new product, service, cause and idea must now work overtime to capture people’s attention. The second, a fact lost on many, is that people have become very distrusting and easily distracted, making attention increasingly scarce and fleeting. It takes a lot of money, talent and energy to sustain people’s attention.

These conditions point to why today’s most forward looking people and organizations are moving beyond attention. They’re acutely aware that it’s not enough to simply have people know about them and their agendas. They need people to choose them, support them, work with them, and recommend them.

In other words, they need people to believe (read the book).

“Brilliant and inspiring! I love to attend seminars like these, especially because I feel like it helps me think differently about my daily process and be more creative.”

—Erin Hanley, Edelman Public Relations

This entertaining and thought provoking masterclass on belief will describe the three self-­enhancing value components that brands are struggling to implement in order to engage today’s skeptical and discerning customers and clients, and create one­-of-­a-­kind experiences. And you’ll be given insightful and actionable answers to help navigate today’s new realities and create unwavering belief in your brand.

“I don’t normally put myself out there with this sort of recommendation, but Tom was hands-down one of the most engaging speakers I’ve ever seen and his presentation was highly creative, highly informative, and highly inspirational.”

—Christopher T. Grundner, President & CEO, Delaware Alliance for Nonprofit Advancement

You’ll experience a deep-dive immersive experience that will engage your brain and light a fire in you and your team. You’ll learn:

  • The major trends that are changing the rules of the marketplace game
  • How the brain makes choices in an overstimulated environment
  • A new framework for creating engagement in this new, customer-controlled, excess economy
  • How to become a more strategic thinker about brand development, experience design, and value creation
  • How to take belief to a whole new level!

“Asacker’s passion and vision will inspire entrepreneurs of all stripes, shake the sleep out of any organization, and renew a focus on creating the kind of value that customers are happy to choose, talk about, and make an integral part of their busy lives.” 

— David Wolfe, author of Firms of Endearment: How World-Class Companies Profit from Passion and Purpose

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For more information

Please call us at 603.629.9474 or submit the contact form below. We’ll contact you shortly.